Click for FREE chapter on marketing your Local business on the web...

Feature

of the Month....

Click to discover why this product has become known as the Bible of the internet...

Get your free download here...

Click here to take a look at the best beginners site on the web.

Three of the best free newsletters to help you get your site working! Click on the pic to get yours NoW!

FREE! Net Marketing University in your e-mail Box

Service Sellers Masters Course

Info Product Masters Course

Writing for the Internet Masters Course

Net Auction Masters Course

Discover the secrets to local marketing with this free download

Feature

of the Month

Why do some hit counters never stop,

but others never start?

There can be many reasons why a web site gathers dust in some forgotten corner of cyber space, but if yours is one of them, you've come to the right place.

Many of the reasons can be corrected surprisingly easily!

Wrong Product?

It may be that the product you are selling, or the way you are presenting it does not work well on the internet.

For instance, if you manufacture dockyard cranes, you may feel that a web site could reach foreign markets with much less expense than creating a sales team on the other side of the world.

Unfortunately, not many people are going to fill out an online form to buy one with their credit card.

Wrong Design?

Perhaps the site design is not suited to the intended market.

If you are selling expensive leather bound diaries to corporate executives, filling the site with cutting-edge flash graphics and playing a rap track in the background is unlikely to work well.

Optimization?

It may simply be that the site does not meet search engine requirements, so cannot be found.

All of these, and many other similar problems can be corrected, but also could have been avoided. It only needed one item in your plan to be correct.

If you are moving an existing successful business onto the web, it ought to be at least as successful as your real world empire. If it's not, the chances are that one particular thing was wrong from the very beginning.

But don't worry, between us we can put it right.

If you're starting out with a brand new venture that does not exist anywhere other than on the web, you really should still be in with an excellent chance of success.

Unless that same one item is not in place.

Even the dockyard crane site could be made to work.

So, which item are we talking about?

Your First Site.

Many people put up their first web site a couple of years ago after a cold call from someone telling them that they could build a killer web site that would bring untold rewards.

They probably told you that all of your competitors had web sites, so you really need one or you would be left behind by those competitors.

Others were persuaded by some friend or aquaintance who said they could fix them up for far less money.

What's the one item missing from all of these scenarios?

It may sound obvious now, but....

did the people who built your web site understand your business?

• Did they understand your industry and how it works?
• Did they understand your position in that industry?

They may have been experts with HTML, Java, PHP and all that good stuff, but....

• did they understand you?

Was that singin' dancin' jivin' web site an advert for you, or an advert for them?

Chances are, they got more business out of it than you did!

Comfortable Fit!

To be successful, your web site must be a comfortable fit within your industry.

Remember that anyone looking at it will also have looked at your competitors. Thinking about that leather diary example again, if some thrusting young BMW driving executive has just looked at a cool, calm and sober looking web site trying to sell him an expensive diary, then lands on a site where he finds the cast of the Simpsons trying to sell him the same item, who will he buy from?

Your site should also reflect the character of your business.

If you owe your success to treating your customers as if they were part of the family, if they talk to you and your staff on a first name basis, then putting up a web site that looks like it belongs to some sober suited corporate law firm is unlikely to work.The minute they actually contact you it will be obvious that they are dealing with something totally unexpected.

This won't help them feel comfortable.

That One Missing Ingredient?

The people who build your next web site should be chosen with care, but not just for the obvious reasons.

When working with clients, particularly new ones, I always make an effort to understand the business and it's people.

• I look at it's products
• I try to soak up the office atmosphere
• I find out about it's existing customers
• I check out it's competitors
• I get hold of the trade newspapers and magazines

to find out all that I can.

All of this over and above the usual things like

• Trying to find out exactly what you hope to achieve
• Setting targets and goals for the site so that it's performance can be measured as accurately as possible
• Doing the search engine optimisation stuff

and so it goes on.

But the most important objective is to build a site that fits.

A site that both you and your clients feel comfortable with.

A site you are proud to send visitors to.

Why not check out some of our customer web sites?

These four sites are from very different industries, but they each have two things in common

1. They were built, and are maintained by Yoyodyne Web Design
2. They are all successful!

If you would like to talk about building or re-building your web site,

• Call me, Mike Pepper on 01942 819101
• E-mail me at

  Click here to e-mail

• Or write to me at:

Yoyodyne Web Design
6 Old Vicarage
Westhoughton
Bolton
Lancashire
BL5 2EL

Do it now, before it really is too late!

There's nothing else like this on the web!

Site Build It is the only complete, all-in-one web site building and hosting tool.
Everything you need is here.

• No programming skills required
• No graphic skills required
• No search engine expertise required
• No consultants required

SBI does it all for you!

Click here for a quick tour of the facilities included with this incredible package.

Don't build a web site Build a business with SBI!
	See SBI! in action in your e-mail box Your Name: Your E-Mail:
	Sign up now for our newsletter!